But what is a real man exactly?
In my opinion a real man in this day and age, solely depends on the person. It is different for everyone. There is no ‘real man’.

To promote the brand, you get to have a limited edition T-shirt when ordering the sports energy drink. When you order on W&W website, the costumer takes a quiz.

The quiz questions consist of what the person would like to achieve during their work-out while using the drink. The quiz ends with a request of a current picture of the costumer. The W&W team then proceeds to make a randomized collage with the goals of the costumer combined with their current look as the limited edition T-shirt design.

The branding consists of a logo, T-shirt design and a thank you card.